THE BLOG

17
Feb
2014

the elephant in the room

By 2030, California, Texas and Florida will increase by 12 million inhabitants.

By 2030, California, Texas and Florida will increase by 12 million inhabitants.

– those committed to changing the business-as-usual of the industry must define a new species of building, one that operates at scale.  The US population is growing — it’s tripled in the last 100 years and by year 2030, California, Texas and Florida will each increase by an estimated 12 million people, accounting for more than half of the nation’s growth.  Which means a lot of new homes will be built.  Who is building these new homes? Developers will build roughly three-quarters of these new homes.  What’s more, nearly a quarter of developer-built homes are constructed by the top ten developers in the country.  The developer is the elephant in the room. That is the challenge.

75% of new homes will be developer-built.

75% of new homes will be developer-built.

Here is the opportunity:  by 2030, three-quarters of construction will have been built during the previous 20 years.  In other words, if we start now, we can get this done – but only if we engage the developer toward positive and constructive change.

07
Feb
2014

the butterfly effect

If a single flap of a butterfly’s wings can be instrumental in generating a tornado, so also can all the previous and subsequent flaps of its wings, as can the flaps of the wings of millions of other butterflies, not to mention the activities of innumerable more powerful creatures, including our own species. – Edward Lorenz, pioneer of the chaos theory

shutterstock_1061772891

04
Feb
2014

architecture of the fittest – 01

Belvedere Civic Core

Belvedere Civic Core

Fossil records support a theory on evolution whereby isolated populations, subjected to a new environmental pressures adapt rapidly, often within several or a dozen generations. We humans, occupants of the habitat we callThe World, now find ourselves in a like predicament – confronted by a changing environment, we must adapt and do so quickly, achieving carbon neutrality by 2030 (See Ed Mazria’s 2030 Challenge).

According to the Punctuated Equilibrium theory described above (the debate continues between these adherents and the Gradualists like the feud between the Hatfields and McCoys), the isolated population, having adapted to the new environment, now reintroduced to its original habitat, out-competes its sister lineage.  The homebuilding industry is developer-builder driven (20+ percent of the market is built by the ten top builders). In evolutionary terms, the Developer-Builder is the general population which operates on the premise of stasis.  We, let’s call us Team 2030 – the Ecohome-read’in, LEED-A.P.’in, xeroscap’in, carbon-sequester’in, Greenspec-tot’in, , Biophiliacs — those committed to changing the business-as-usual of the industry — must define a new species of building, one that operates at scale.